Inspired by a local pasta specialty from Ehime Prefecture, the dish returns exclusively to Lawson stores across the Chugoku and Shikoku regions.
The NIGO-led label returns for a third collaboration with the convenience-store chain, this time redesigning one of Japan’s most recognizable instant foods.
The BTS-backed Korean food and drink brand arrives in Japanese konbini after a quick rise at Walmart in the United States.
Twenty items from Korean convenience-store brand youus are now available at Don Quijote stores across Japan, including ramen, snacks and pouch drinks.