A major Japanese convenience store chain known for its iconic blue-and-green branding and signature Famichiki fried chicken. More recently, its Convenience Wear apparel line has become a major hit. In summer 2026, FamilyMart opened a new-concept flagship store co-created with creative director NIGO, pointing toward a new vision for the convenience store.
For its 45th anniversary, the convenience-store chain is turning socks and stickers into a small tour of Japan — with a different design sold in every prefecture.
The NIGO-led label returns for a third collaboration with the convenience-store chain, this time redesigning one of Japan’s most recognizable instant foods.